{"id":8970,"date":"2026-01-26T18:14:06","date_gmt":"2026-01-26T21:14:06","guid":{"rendered":"https:\/\/wcwdigital.com\/noticias\/?p=8970"},"modified":"2026-01-26T18:14:08","modified_gmt":"2026-01-26T21:14:08","slug":"itau-unibanco-conclui-migracao-de-15-milhoes-de-clientes-para-app","status":"publish","type":"post","link":"https:\/\/wcwdigital.com\/noticias\/itau-unibanco-conclui-migracao-de-15-milhoes-de-clientes-para-app\/","title":{"rendered":"Ita\u00fa Unibanco conclui migra\u00e7\u00e3o de 15 milh\u00f5es de clientes para super app"},"content":{"rendered":"\n

Mais de 15 milh\u00f5es de clientes do Ita\u00fa Unibanco foram migrados com sucesso para um \u00fanico aplicativo, que agora integra fun\u00e7\u00f5es de conta corrente.<\/p>\n\n\n\n

Al\u00e9m de cart\u00e3o de cr\u00e9dito, investimentos e controle de gastos. O conglomerado celebra, nesta semana, a conclus\u00e3o do projeto One Ita\u00fa, uma iniciativa ambiciosa iniciada em outubro de 2024.<\/p>\n\n\n\n

De fato, esta \u00e9 potencialmente a maior migra\u00e7\u00e3o de plataforma no ambiente digital brasileiro em termos de consolida\u00e7\u00e3o de servi\u00e7os para uma base de usu\u00e1rios existente. Este movimento se alinha a grandes opera\u00e7\u00f5es digitais no pa\u00eds, embora em contextos distintos.<\/p>\n\n\n\n

Considerando o cen\u00e1rio nacional, outras opera\u00e7\u00f5es de grande porte incluem a migra\u00e7\u00e3o de cerca de 40 milh\u00f5es de clientes da antiga Oi para outras operadoras e o lan\u00e7amento do aplicativo Caixa Tem, que alcan\u00e7ou aproximadamente 67 milh\u00f5es de benefici\u00e1rios durante a pandemia.<\/p>\n\n\n\n

Estrat\u00e9gia por tr\u00e1s do projeto One Ita\u00fa Unibanco<\/h2>\n\n\n\n

Desde o seu an\u00fancio, executivos do Ita\u00fa destacaram a complexidade e a escala do projeto One Ita\u00fa. A migra\u00e7\u00e3o progrediu por etapas, com marcos significativos como 6 milh\u00f5es de usu\u00e1rios em mar\u00e7o de 2025 e 10 milh\u00f5es apenas quatro meses depois.<\/p>\n\n\n\n

Anteriormente, o grupo Ita\u00fa<\/a> operava com sete aplicativos distintos, que atendiam \u00e0s variadas marcas da empresa. Agora, todos foram unificados. Um exemplo claro foi a transi\u00e7\u00e3o dos usu\u00e1rios do Credicard, que foram direcionados para o novo super app Ita\u00fa, com login unificado, para gerenciar seus gastos.<\/p>\n\n\n\n

Impacto para clientes e o banco<\/h2>\n\n\n\n

O Ita\u00fa utilizou esta oportunidade para expandir o conceito de “full-bank”, incentivando clientes a centralizar todas as suas solu\u00e7\u00f5es financeiras, incluindo a conta corrente. Segundo a empresa, o processo de abertura de conta ocorre em aproximadamente quatro segundos.<\/p>\n\n\n\n

Os testes de satisfa\u00e7\u00e3o com os clientes j\u00e1 migrados revelaram um \u00edndice de 80 pontos, superando os resultados verificados nos aplicativos individuais. Contudo, o banco n\u00e3o divulgou os n\u00fameros espec\u00edficos de satisfa\u00e7\u00e3o anteriores.<\/p>\n\n\n\n

A ades\u00e3o ao novo super app Ita\u00fa foi notavelmente alta, atingindo 99,3% dos clientes. Por outro lado, os 0,7% restantes, que correspondem a aproximadamente 105 mil consumidores, permanecem nos aplicativos antigos. <\/p>\n\n\n\n

A equipe de comunica\u00e7\u00e3o do Ita\u00fa garantiu que esses usu\u00e1rios mant\u00eam todas as funcionalidades e ferramentas j\u00e1 conhecidas.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Mais de 15 milh\u00f5es de clientes do Ita\u00fa Unibanco foram migrados com sucesso para um \u00fanico aplicativo, que agora integra fun\u00e7\u00f5es de conta corrente. Al\u00e9m […]<\/p>\n","protected":false},"author":1,"featured_media":8973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-8970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politica"],"acf":[],"yoast_head":"\nIta\u00fa Unibanco conclui migra\u00e7\u00e3o de 15 milh\u00f5es de clientes para APP<\/title>\n<meta name=\"description\" content=\"Mais de 15 milh\u00f5es de clientes do Ita\u00fa Unibanco foram migrados para um \u00fanico aplicativo, que agora integra fun\u00e7\u00f5es de conta corrente.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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