{"id":8734,"date":"2026-01-21T22:07:23","date_gmt":"2026-01-22T01:07:23","guid":{"rendered":"https:\/\/wcwdigital.com\/noticias\/?p=8734"},"modified":"2026-01-21T22:07:26","modified_gmt":"2026-01-22T01:07:26","slug":"ubisoft-passa-por-reestruturacao-radical-com-cancelamentos-etc","status":"publish","type":"post","link":"https:\/\/wcwdigital.com\/noticias\/ubisoft-passa-por-reestruturacao-radical-com-cancelamentos-etc\/","title":{"rendered":"Ubisoft passa por reestrutura\u00e7\u00e3o radical: cancelamentos, adiamentos e fechamento de est\u00fadios"},"content":{"rendered":"\n

A Ubisoft, uma das gigantes da ind\u00fastria de jogos, anunciou uma reestrutura\u00e7\u00e3o significativa que est\u00e1 causando ondas de choque no setor.<\/p>\n\n\n\n

Reestrutura\u00e7\u00e3o e cancelamentos<\/h2>\n\n\n\n

Como parte dessa mudan\u00e7a, a empresa cancelou seis projetos, incluindo o t\u00e3o aguardado remake de ‘Prince of Persia: Sands of Time’. Este remake j\u00e1 havia enfrentado um rein\u00edcio no passado, mas agora foi completamente descartado. Al\u00e9m disso, a Ubisoft adiou outros sete t\u00edtulos, embora detalhes espec\u00edficos sobre esses jogos n\u00e3o tenham sido divulgados.<\/p>\n\n\n\n

Entre os projetos cancelados, tr\u00eas eram novas propriedades intelectuais que prometiam trazer inova\u00e7\u00e3o ao portf\u00f3lio da empresa, enquanto um era voltado para o mercado mobile. A decis\u00e3o de cancelar esses projetos reflete uma nova dire\u00e7\u00e3o estrat\u00e9gica da Ubisoft, que agora pretende focar em jogos de mundo aberto e servi\u00e7os online, \u00e1reas que t\u00eam mostrado crescimento e potencial de lucro significativo.<\/p>\n\n\n\n

Fechamento de est\u00fadios e demiss\u00f5es<\/h2>\n\n\n\n

Como parte das mudan\u00e7as, a Ubisoft tamb\u00e9m anunciou o fechamento permanente de dois de seus est\u00fadios. Um deles \u00e9 a Ubisoft Estocolmo, que anteriormente havia colaborado no desenvolvimento de ‘Avatar: Frontiers of Pandora’. O outro est\u00fadio afetado \u00e9 a Ubisoft Halifax, especializada em jogos mobile. Al\u00e9m dos fechamentos, a empresa est\u00e1 realizando demiss\u00f5es em outros est\u00fadios, incluindo a Massive Entertainment, conhecida por ‘The Division’ e ‘Star Wars Outlaws’.<\/p>\n\n\n\n

Essas medidas fazem parte de uma reestrutura\u00e7\u00e3o mais ampla que visa adaptar a empresa \u00e0s novas realidades do mercado. De acordo com Frederick Duguet, diretor financeiro da Ubisoft, a decis\u00e3o foi tomada ap\u00f3s uma an\u00e1lise minuciosa dos projetos e do cen\u00e1rio competitivo atual. ‘O \u00faltimo trimestre mostrou um n\u00edvel de competi\u00e7\u00e3o sem precedentes. A competi\u00e7\u00e3o veio para ficar’, afirmou Duguet.<\/p>\n\n\n\n

Impacto financeiro e previs\u00e3o revisada na Ubisoft<\/h2>\n\n\n\n

A reestrutura\u00e7\u00e3o tamb\u00e9m teve um impacto significativo nas previs\u00f5es financeiras da Ubisoft. A empresa revisou sua previs\u00e3o de reservas l\u00edquidas para o ano fiscal, reduzindo-a para cerca de \u20ac 1,5 bilh\u00e3o, uma diminui\u00e7\u00e3o de \u20ac 330 milh\u00f5es em rela\u00e7\u00e3o \u00e0 previs\u00e3o anterior. Essa redu\u00e7\u00e3o reflete as mudan\u00e7as no cronograma de lan\u00e7amentos e a decis\u00e3o de adiar negocia\u00e7\u00f5es sobre certas parcerias.<\/p>\n\n\n\n

A Ubisoft acredita que essas medidas s\u00e3o necess\u00e1rias para garantir a sustentabilidade a longo prazo da empresa, mesmo que a curto prazo isso signifique ajustes dolorosos. A empresa est\u00e1 apostando em um novo modelo operacional que divide seu desenvolvimento global em cinco ‘Casas Criativas’, cada uma focada em diferentes g\u00eaneros e estilos de jogos.<\/p>\n\n\n\n

Estrutura das Casas Criativas<\/h2>\n\n\n\n

A nova estrutura organizacional da Ubisoft \u00e9 composta por cinco ‘Casas Criativas’, cada uma com um foco espec\u00edfico. A Vantage Studios, j\u00e1 estabelecida, lidera o desenvolvimento das tr\u00eas maiores franquias da Ubisoft: ‘Assassin’s Creed’, ‘Far Cry’ e ‘Rainbow Six’.<\/p>\n\n\n\n

A Creative House 2 ser\u00e1 dedicada a jogos de tiro, incluindo t\u00edtulos como ‘The Division’, ‘Ghost Recon’ e ‘Splinter Cell’. J\u00e1 a Creative House 3 se concentrar\u00e1 em experi\u00eancias online, abrangendo jogos como ‘For Honor’, ‘The Crew’, ‘Riders Republic’, ‘Brawlhalla’ e ‘Skull & Bones’.<\/p>\n\n\n\n

A Creative House 4 ter\u00e1 um foco em narrativa e fantasia, cuidando de s\u00e9ries como ‘Anno’, ‘Might & Magic’, ‘Rayman’, ‘Prince of Persia’ e ‘Beyond Good & Evil’. Por fim, a Creative House 5 se dedicar\u00e1 a jogos casuais e para toda a fam\u00edlia, com t\u00edtulos como ‘Just Dance’, ‘Uno’, ‘Hasbro’, ‘Idle Miner Tycoon’, ‘Ketchapp’, ‘Hungry Shark’ e ‘Invincible: Guarding the Globe’.<\/p>\n\n\n\n

Desafios e o futuro da Ubisoft<\/h2>\n\n\n\n

A Ubisoft est\u00e1 enfrentando um per\u00edodo de transi\u00e7\u00e3o desafiador, mas a empresa est\u00e1 confiante de que essas mudan\u00e7as a posicionar\u00e3o melhor para o futuro. A decis\u00e3o de focar em jogos de mundo aberto e servi\u00e7os online reflete uma tend\u00eancia crescente na ind\u00fastria, onde os jogadores buscam experi\u00eancias mais imersivas e cont\u00ednuas.<\/p>\n\n\n\n

Apesar dos desafios imediatos, a Ubisoft continua comprometida em entregar experi\u00eancias de alta qualidade para seus jogadores. A empresa est\u00e1 determinada a se adaptar \u00e0s mudan\u00e7as do mercado e a explorar novas oportunidades que surgirem. Com a nova estrutura das Casas Criativas, a Ubisoft espera otimizar seus processos de desenvolvimento e criar jogos que ressoem com o p\u00fablico global.<\/p>\n\n\n\n

\n

Realizamos uma an\u00e1lise minuciosa dos projetos ao longo de dezembro e janeiro, levando em considera\u00e7\u00e3o a evolu\u00e7\u00e3o atual do mercado, que est\u00e1 cada vez mais seletivo.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

Fonte: br.ign.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A Ubisoft, uma das gigantes da ind\u00fastria de jogos, anunciou uma reestrutura\u00e7\u00e3o significativa que est\u00e1 causando ondas de choque no setor. Reestrutura\u00e7\u00e3o e cancelamentos Como […]<\/p>\n","protected":false},"author":1,"featured_media":8735,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-8734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politica"],"acf":[],"yoast_head":"\nUbisoft passa por reestrutura\u00e7\u00e3o radical com cancelamentos, etc<\/title>\n<meta name=\"description\" content=\"A Ubisoft, uma das gigantes da ind\u00fastria de jogos, anunciou uma reestrutura\u00e7\u00e3o significativa que est\u00e1 causando ondas de choque no setor.\" \/>\n<meta name=\"robots\" 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