{"id":8665,"date":"2026-01-20T19:24:40","date_gmt":"2026-01-20T22:24:40","guid":{"rendered":"https:\/\/wcwdigital.com\/noticias\/?p=8665"},"modified":"2026-01-20T19:24:43","modified_gmt":"2026-01-20T22:24:43","slug":"familias-multiespecie-e-vida-urbana-impulsionam-alta-da-cesta-pet","status":"publish","type":"post","link":"https:\/\/wcwdigital.com\/noticias\/familias-multiespecie-e-vida-urbana-impulsionam-alta-da-cesta-pet\/","title":{"rendered":"Fam\u00edlias Multiesp\u00e9cie e Vida Urbana Impulsionam Crescimento da Cesta Pet no Varejo Brasileiro"},"content":{"rendered":"\n

Transforma\u00e7\u00e3o das Fam\u00edlias Multiesp\u00e9cie e o Impacto no Consumo Pet est\u00e3o impulsionando a cesta no varejo brasileiro.<\/p>\n\n\n\n

O cen\u00e1rio das fam\u00edlias brasileiras est\u00e1 em constante transforma\u00e7\u00e3o, refletindo-se em diversas \u00e1reas do consumo, especialmente no setor pet. Essa mudan\u00e7a \u00e9 impulsionada por um novo estilo de vida urbano que est\u00e1 se consolidando nas grandes cidades do pa\u00eds. A Scanntech, uma empresa de intelig\u00eancia de dados para o varejo, revelou que o consumo de produtos pet tem registrado um crescimento significativo, mesmo em um ambiente econ\u00f4mico desafiador.<\/p>\n\n\n\n

Crescimento da Cesta Pet no Varejo<\/h2>\n\n\n\n

Entre janeiro e novembro de 2025, o setor pet no Brasil<\/a> apresentou um aumento de 3,1% em faturamento e 3,3% em volume de vendas em compara\u00e7\u00e3o com o mesmo per\u00edodo do ano anterior, segundo dados da Scanntech. Esse crescimento reflete a import\u00e2ncia crescente dos pets nas fam\u00edlias brasileiras, que agora s\u00e3o frequentemente compostas por humanos e seus animais de estima\u00e7\u00e3o, formando as chamadas fam\u00edlias multiesp\u00e9cie.<\/p>\n\n\n\n

A verticaliza\u00e7\u00e3o das cidades e o aumento de moradias compactas, juntamente com a redu\u00e7\u00e3o do n\u00famero de filhos, t\u00eam levado os animais de estima\u00e7\u00e3o a ocupar um papel central nos lares brasileiros. Essa tend\u00eancia \u00e9 particularmente evidente na categoria de felinos, que se adaptam facilmente \u00e0 vida em apartamentos e \u00e0 rotina acelerada dos centros urbanos.<\/p>\n\n\n\n

A Ascens\u00e3o dos Gatos nas Fam\u00edlias Urbanas<\/h2>\n\n\n\n

Os gatos, em particular, t\u00eam se destacado no cen\u00e1rio pet urbano. Eles s\u00e3o ideais para a vida em apartamentos menores e para fam\u00edlias que vivem em grandes centros urbanos, onde o tempo e o espa\u00e7o s\u00e3o frequentemente limitados. A Scanntech aponta que os produtos voltados para felinos foram respons\u00e1veis por mais de 80% do crescimento da cesta pet no varejo alimentar durante o per\u00edodo analisado.<\/p>\n\n\n\n

A categoria de ra\u00e7\u00e3o para gatos, por exemplo, registrou um aumento de 9% em valor e 14,3% em volume. Isso se deve ao fato de que, ao contr\u00e1rio dos c\u00e3es, os felinos demandam menos espa\u00e7o e tempo de intera\u00e7\u00e3o, encaixando-se perfeitamente no cotidiano dos chamados ‘pais de pet’. Essa adapta\u00e7\u00e3o tem impulsionado a prefer\u00eancia por produtos pr\u00e1ticos e funcionais, que atendem \u00e0s necessidades dos tutores urbanos.<\/p>\n\n\n\n

Mudan\u00e7as nos H\u00e1bitos de Compra dos Tutores com Fam\u00edlias Multiesp\u00e9cie<\/h2>\n\n\n\n

Outro aspecto relevante do estudo \u00e9 a mudan\u00e7a nos h\u00e1bitos de compra dos tutores de pets. Cada vez mais, eles aproveitam a tradicional ‘compra do m\u00eas’ no varejo alimentar para tamb\u00e9m abastecer a despensa dos animais de estima\u00e7\u00e3o. Essa conveni\u00eancia tem se mostrado um fator decisivo na jornada de consumo, destacando o varejo alimentar como um canal estrat\u00e9gico para a categoria pet.<\/p>\n\n\n\n

Priscila Ariani, diretora de Marketing da Scanntech, afirma que “nas novas configura\u00e7\u00f5es familiares e com a transforma\u00e7\u00e3o das cidades, os tutores est\u00e3o mais exigentes e orientam suas escolhas por qualidade e bem-estar do animal, refletindo um v\u00ednculo emocional cada vez mais forte”. <\/p>\n\n\n\n

Entretanto, esse cen\u00e1rio tem impulsionado a inova\u00e7\u00e3o no mercado pet, que busca desenvolver estrat\u00e9gias voltadas para quem considera o pet parte essencial da fam\u00edlia.<\/p>\n\n\n\n

Estabilidade de Pre\u00e7os e Investimento no Bem-Estar Animal com Fam\u00edlias Multiesp\u00e9cie<\/h2>\n\n\n\n

O estudo da Scanntech tamb\u00e9m indica que a cesta pet tem enfrentado baixa press\u00e3o inflacion\u00e1ria em compara\u00e7\u00e3o com outros itens de consumo. Os pre\u00e7os das ra\u00e7\u00f5es seca e \u00famida permaneceram praticamente est\u00e1veis ao longo do ano, o que favoreceu o aumento no volume vendido dessas categorias.<\/p>\n\n\n\n

Al\u00e9m disso, esse comportamento sugere que, mesmo diante da necessidade de racionalizar gastos em outros segmentos, os consumidores tendem a preservar os investimentos relacionados ao bem-estar dos seus animais de estima\u00e7\u00e3o. Essa prioridade reflete o papel central que os pets ocupam nas fam\u00edlias urbanas, onde o bem-estar animal \u00e9 uma preocupa\u00e7\u00e3o constante.<\/p>\n\n\n\n

Perspectivas para o Mercado Pet no Brasil<\/h2>\n\n\n\n

Para o varejo, os dados da Scanntech apontam para um mercado mais maduro e estrat\u00e9gico, que deve continuar ganhando protagonismo e exigindo portf\u00f3lios alinhados \u00e0s novas configura\u00e7\u00f5es familiares e ao estilo de vida urbano. A adapta\u00e7\u00e3o dos felinos \u00e0 vida urbana e a conveni\u00eancia das compras mensais s\u00e3o fatores que continuar\u00e3o a moldar o mercado pet.<\/p>\n\n\n\n

Portanto, com a economia do mercado pet se ajustando \u00e0s mudan\u00e7as no perfil dos tutores, espera-se que o setor continue a crescer nos pr\u00f3ximos anos. A intelig\u00eancia artificial pode ser uma aliada importante para o varejo pet, ajudando a identificar tend\u00eancias e a desenvolver produtos que atendam \u00e0s necessidades dos consumidores modernos.<\/p>\n\n\n\n

\n

Nas novas configura\u00e7\u00f5es familiares e com a transforma\u00e7\u00e3o das cidades, os tutores est\u00e3o mais exigentes e orientam suas escolhas por qualidade e bem-estar do animal, refletindo um v\u00ednculo emocional cada vez mais forte.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

Fonte: caesegatos.com.br<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Transforma\u00e7\u00e3o das Fam\u00edlias Multiesp\u00e9cie e o Impacto no Consumo Pet est\u00e3o impulsionando a cesta no varejo brasileiro. O cen\u00e1rio das fam\u00edlias brasileiras est\u00e1 em constante […]<\/p>\n","protected":false},"author":1,"featured_media":8666,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[623],"tags":[],"class_list":["post-8665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fluminense-fc"],"yoast_head":"\nFam\u00edlias Multiesp\u00e9cie e vida urbana impulsionam alta da cesta pet<\/title>\n<meta name=\"description\" content=\"Transforma\u00e7\u00e3o das Fam\u00edlias Multiesp\u00e9cie e o Impacto no Consumo Pet est\u00e3o impulsionando a cesta no varejo brasileiro.\" \/>\n<meta name=\"robots\" content=\"index, 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