Brasil<\/a> como fornecedor de gr\u00e3os de alta qualidade no mercado chin\u00eas. Estima-se que 400 milh\u00f5es de copos com a identidade brasileira sejam distribu\u00eddos ao longo da a\u00e7\u00e3o.<\/p>\n\n\n\nAl\u00e9m da mudan\u00e7a visual nos copos, a campanha tamb\u00e9m inclui ativa\u00e7\u00f5es nas lojas, com distribui\u00e7\u00e3o de brindes tem\u00e1ticos para consumidores que comprarem o caf\u00e9 brasileiro, o que \u00e9 bom para o agroneg\u00f3cio.<\/p>\n\n\n\n
A parceria entre a Luckin Coffee e o Brasil n\u00e3o \u00e9 recente. Em 2023, a empresa chinesa adquiriu quatro mil sacas de caf\u00e9 produzidas na Amaz\u00f4nia. Em junho de 2024, um acordo previu o fornecimento de at\u00e9 120 mil toneladas de caf\u00e9 brasileiro at\u00e9 o final do mesmo ano.<\/p>\n\n\n\n
Portanto, em novembro de 2024, um novo acordo foi estabelecido para a compra de 240 mil toneladas de gr\u00e3os brasileiros entre 2025 e 2029, em um valor estimado de US$ 2,5 bilh\u00f5es. Al\u00e9m disso, foi acertada a abertura de 34 lojas tem\u00e1ticas com identidade brasileira em 2025.<\/p>\n\n\n\n
Por fim, os n\u00fameros indicam um crescente interesse dos consumidores chineses pelo caf\u00e9 brasileiro. Entre janeiro e outubro deste ano, o Brasil exportou US$ 335,1 milh\u00f5es em caf\u00e9 n\u00e3o torrado para a China, superando o valor total de US$ 213,6 milh\u00f5es exportados em todo o ano de 2024.<\/p>\n\n\n\n
Fonte: www.canalrural.com.br<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"A Luckin Coffee, maior rede de cafeterias da China, com mais de 30 mil unidades, lan\u00e7a a campanha sobre caf\u00e9 brasileiro, O “Brazil Season” durante […]<\/p>\n","protected":false},"author":1,"featured_media":6308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[623],"tags":[115,401,1486,708,474],"class_list":["post-6307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fluminense-fc","tag-brasil","tag-brasileiro","tag-cafe","tag-campanha","tag-mil"],"yoast_head":"\n
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